# Issuing points

<figure><img src="https://1867312591-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FpufmDi4GX1YNAMUXZqqn%2Fuploads%2Fwbw5mdFnM3KaQ5JMCFD9%2Fimage.png?alt=media&#x26;token=0955d1c7-1b26-45cf-8018-c4c588e179fe" alt=""><figcaption><p>Speculative market dynamics increase the marketing surface area of a project</p></figcaption></figure>

Point issuers can continue issuing points and lean on secondary markets to capture the following three benefits:

1. **Boosted Marketing.** A speculative asset expands the marketing surface of a project as users generate content around point token price action.
2. **Boosted KPIs -** Net growth to KPIs from greater user optionality. With liquid point tokens, users of all risk preferences are served. Risk-averse users can sell and project believers can buy, without either leaving your ecosystem. This improves conversion and drives growth.
3. **Better Differentiation** - The growing complexity and proliferation of point programs in DeFi are causing [user fatigue](https://arc.net/l/quote/bhdcyozp), making it harder for undifferentiated programs to retain influence and engagement. A real implied yield is easily digestible.
4. **Reduce negative volatility of TGE** - the earliest supporters can derisk at a healthy multiple/return while giving opportunity to longer-term investors/believers



## In simple terms, how should I design a points program & engage with Rumpel?

Before designing a points program, we recommend getting up to speed on [Pointenomics 101.](https://mirror.xyz/kenton.eth/WLQ98TytJgxtdkcTevSlISbUKoFWex5Gw_TcW8u_SaY) Next, the following requirements exist to bring liquidity to your point program.

1. Access to a public API endpoint to read point balances for a particular address
2. Your airdrop is pull-only (claimable by users)
3. Your airdrop is claimable onchain by smart contracts or through ERC 1271 signatures (no other signature types)
4. Your reward token should not allow ERC 1271 signatures in their permit function (like USDC). Solmate & OZ token implementations are good :white\_check\_mark:
5. Ensure you announce the airdrop (or share with the Rumpel Labs team) 7+ days before users can begin claiming.

Open a ticket on our [Discord Server](https://discord.com/invite/khgMKfU7up) to speak with the team & get more information.





